Valentino to launch first make-up line

VALENTINO Beauty will launch in Selfridges in the UK from May 31 and boasts a genderless foundation in 40 shades, 50 lipsticks, and “experimental” eye products.

Pierpaolo Piccioli, creative director of Maison Valentino, commented: “Valentino Beauty is human beauty, a couture make-up open to all genders, ages, and cultures.”

On what beauty means to him, he continued: “Beauty is a complexity resolved through love. Beauty is democratic. I look at the identity of each individual, the uniqueness that encloses diversity and inclusivity.

“Beauty is about grace. Grace is something that you cannot describe, it is a perception. Beauty is something that gives me emotion. It is a connection.”

While it’s their first foray into make-up, the Italian luxury fashion house has a fragrance collection, with Voce Viva, the latest, launching in September.