Pearl Thusi blossoms in booze market

THE latest Mzansi celebrity to venture into the alcoholic beverage industry alongside the likes of DJ Zinhle, Bonang Matheba and Boity is actress and media personality Pearl Thusi.

The 33-year-old Queen Sono star has acquired equity in premium gin brand, Black Rose Gin.

After having being introduced to Black Rose Gin, Thusi knew she wanted to be a part of the brand in an ownership capacity.

“When Seth Pereira, chief executive of Luxe Brands, requested to meet me about Black Rose Gin, I told him how much I loved that gin and how it was a coincidence that my candle collection is also called Black Rose,” she says.

Pereira says he is proud to be in partnership with Thusi, as their values are aligned.

“We couldn’t be more excited to announce this partnership with Pearl on Black Rose gin.

“She embodies everything that Black Rose stands for – being a proud, independent and authentic modern woman.

“Pearl has shown through hard work, dedication to her craft and an unconquerable spirit, what can be achieved. We look forward to her bringing that driving focus and creative mindset she possesses, in sharing Black Rose gin with consumers all over the world,” says Pereira.

Black Rose is a South African distilled and produced gin, using a special botanical mix to create the flagship three variants of Satin Original, Ruby Blood Orange and Blush Pink Pomegranate.

Speaking about the variants, she says they are delicious and make any occasion worth celebrating. She’s tasted many a gin tipple, and has had many offers on the table for such collaborations. But to her, the quality of Black Rose is the best and so it wasn’t a difficult choice.

“There’s really none other like it in the market. I can’t wait to get started and show people exactly that. I just love everything about this brand.

“There’s a flavour for every occasion and mood. I’m so excited to create a powerful and equally empowering future for the brand and those who love it,” Thusi says.

“Get ready everyone. We’re going to shake things up!”